About

Regarding Coffee is an editorial project examining coffee as a system - from origin and processing to blending, extraction, and operations.

The focus is not novelty or performance, but clarity. Coffee is treated as a set of interrelated constraints rather than a collection of isolated techniques.

The aim is to define boundaries, question assumptions, and replace intuition with structure wherever possible.

Coffee does not exist in isolation. Decisions at origin affect roasting; roasting affects solubility; solubility shapes extraction; extraction influences perception.

Understanding these relationships requires thinking in systems rather than stages.

Maxwell Martinelli writes about coffee with a focus on structure, decision-making, and long-term planning.

He has worked across multiple stages of the coffee value chain, including roasting, raw coffee trading, and barista training. His work emphasises aligning roast development with realistic extraction outcomes and building repeatable quality systems.